Visitor Ready is a FREE entry-level accreditation, designed for all hospitality, leisure and tourism businesses to demonstrate they are safe, trusted and meet government legislation and industry compliance.
Developed by the AA, the UK’s leading hospitality assessment provider, Visitor Ready is designed to make compliance simple, fast and accessible for all types of visitor-facing businesses, whether you’re a place to stay, eat or visit.
What is the Visitor Ready scheme?
Visitor Ready is a free online accreditation that supports businesses in meeting baseline standards around cleanliness, health and safety and legal compliance.
The process is simple: visit their website, check your eligibility, upload the necessary documents and confirm a few key details – all in under 20 minutes.
Once approved, you’ll gain access to a secure digital wallet to manage your key documents and receive handy reminders when policies need renewing. You’ll also be issued with a Visitor Ready badge you can display on your website, listings, marketing materials and social media, making it clear to customers that your business is committed to best practice.
Why it matters for your business?
Getting accredited with Visitor Ready isn’t just a box to tick, it’s a valuable way to strengthen your business, build confidence and stay ahead in a competitive industry. Here’s how it can make a real difference:
- Build trust with your customers – Today’s visitors want to know that the places they’re staying, eating and exploring are safe, professional and compliant. The Visitor Ready badge provides visible reassurance that your business meets the essential standards.
- Stand out from the crowd – Displaying your accreditation on your website, social media, and booking platforms helps position your business as reliable and responsible, setting you apart from others in a competitive market.
- Keep up with rising expectations – Post-pandemic travel has shifted what visitors look for. Cleanliness, safety and accountability are now top priorities, and Visitor Ready ensures you’re aligned with these expectations.
- Make compliance simple – The scheme gives you a clear process to follow and helps you to stay organised. Your documents are stored in a secure wallet, and you’ll receive automatic reminders when policies need updating.
- Support your team – Clear and standardised requirements help your staff understand and uphold the right practices across your business. It’s an efficient way to ensure consistency behind the scenes.
- Stay in step with the wider industry – As more businesses across the UK adopt the Visitor Ready badge, joining the scheme helps you stay competitive and reinforces your role within the national visitor economy.
Get Visitor Ready today!
If you’re a business in Hertfordshire’s visitor economy, this is your opportunity to demonstrate your professionalism and boost customer confidence for free.
It’s quick, accessible and gives you an edge in today’s experience-driven market.
For all general enquiries, please contact the team via email at enquiries@visitherts.co.uk