In light of the changing restrictions and advice across the UK, VisitBritain are taking an agile approach to their #EscapeTheEveryday domestic autumn campaign and adapting their messaging.
The consumer call to action has changed from “Take a UK break this Autumn” to “Plan your UK break” to help keep UK breaks front of mind for future travel. A supporting call to action of “Check local guidelines on visitbritain.com/escape” also features to encourage consumers to check for guidance on local restrictions before they travel.
By getting involved you can:
- Be part of a collective message to inspire visitors to book a short UK break this Autumn/Winter
- Potential of getting featured on VisitBritain's digital, social media and PR channels