Business Resilience Training
We are pleased to launch a series of free webinars designed to help your business through the Covid-19 pandemic. We’re working with expert businesses to deliver inspiring and interactive sessions which will prepare your business as we start to welcome back visitors in a new world of social distancing.
Click on the links below to sign up today!
Building resilience through new off-season tourism products
We are delighted to be joined by Nicholas Hall, founder and CEO at Digital Tourism Think Tank (DTTT) and Laura Morello, digital analyst at DTTT, to provide an insight at post-COVID industry trends and best practice from a range of destinations and business case studies, sourced both within the UK and internationally.
Tuesday 27th October 2020
10am - 12pm
Delivering Covid-Secure Events Safely and Profitably
In this session, we will be joined by Jim Winship, Secretary of the Events Industry Forum who will cover the current guidance for delivering events, including how to conduct risk assessments in the current situation, best practises on managing attendees and more.
Tuesday 3rd November
10am - 12pm
Rebuilding confidence in your business with customers, staff and volunteers
We will be joined by Stephen Spencer, Chief Navigator at Stephen Spencer + Associates. The session will focus on understanding how the business purpose, vision and values are experienced by customers using the customer journey mapping tool.
Tuesday 10th November
10am - 12pm
Adapting your business to new markets and responding to consumer trends
We will be joined by David Edwards at Scattered Clouds who will provide insights in to the ways in which consumer and market behaviours are impacted by the pandemic in the short-term, and the challenges and opportunities that arise as a result.
Tuesday 17th November
3pm – 5pm
Impact on Hotel Industry and Future Booking Trends
We are delighted to be joined by Michal Rao from STR. STR provide premium hotel market data, benchmarking, analytics and marketplace insights for global hospitality sectors.
For several years, STR have been commissioned to deliver VisitEngland’s Occupancy survey across the serviced accommodation sector. Michal will share important national and regional performance insights and trends, drilling down to county level. He will also explain how you can make the most of the monthly reports, as well as the other solutions that are available to help the hotel industry operate through the best and worst of times.
Tuesday 24th November
3pm - 5pm
Learning to Adapt & Diversify Your Product, delivered by Digital Tourism Think Tank
This webinar is dedicated to helping businesses adapt their product offering for a Post COVID-19 world. Using Digital Tourism Think Tank’s five phase recovery model, we will explore what the new normal will look like, where future customers will come from, their needs and motivations. This collaborative session will help you to prepare your business as we come out of lockdown.
Creating Virtual Content, delivered by Sleeping Giant Media
It is expected that the domestic market will be the first to recover as we come out of lockdown. With every destination across the country sharing information online about their offering, it’s critical that you can make your own business stand out from the crowd. This session will help you to do just that. Learn how to develop good quality content and how you can apply it across your marketing channels.
Communicating in a Crisis, delivered by Pillory Barn
The way we communicate with our customers has changed drastically over the last few weeks. As we emerge from lockdown, visitors will need reassurance that our destinations and businesses are safe places to visit. This session will provide practical advice on how to develop a communication plan that will capture the attention of your visitors and encourage them to engage with your business.
Maximising Opportunities Across Google Solutions, delivered by Sleeping Giant Media
The training session aims to support tourism businesses to understand the principles of google optimization, the range of google solutions that are available and how you can make the most of them as well as providing practical solutions for businesses with limited budget
Tops Tips on Implementing Social Guidelines
This online session will help businesses to not only understand and fully implement the social distancing requirements laid out by the Government, but do so profitably and sustainably. You’ll receive practical, cost-effective advice and information on how you can promote consumer confidence in your business.
The Essential Ingredients for Tourism Recovery: 3Ms Framework delivered by Scattered Clouds
During this online session, David Edwards shares his theory on the three essential ingredients for post-pandemic destination recovery. Having been the Head of Research at VisitBritain David now uses his expertise to transform data into insights, supporting destination development.