The Herts Big Weekend

What is Herts Big Weekend?

The Herts Big Weekend 2020 will take place on the 4th and 5th April, offering Hertfordshire residents the chance to win thousands of FREE tickets and days out to attractions across the county. The Big Weekend is all about giving residents in Hertfordshire the chance to discover – or rediscover – the array of fantastic things to see and do on their doorstep, and encouraging them to spread the word about their county. This word of mouth recommendation is priceless and participants tell us that as a result of taking part in the Big Weekend they are highly likely to return with friends or relatives in the future and to explore more attractions in the area. Businesses also report an increase in secondary spend.

Visit Herts is pleased to invite all attractions and tourism businesses across Hertfordshire to take part in this campaign by offering free entry to attractions or experiences (such as afternoon tea or a guided tour).

The 2019 event broke all previous records with 61 attractions donating more than 1,200 pairs of tickets, and there were over 59,000 applications for tickets. During the campaign, the website received more than 240,000 page views and our press coverage reached over 213,000 people, providing all participating businesses with fantastic free exposure. Research shows that following the event 87% of participant would visit more places in Hertfordshire as a result of Big Weekend while 99% would be proud to show their friends and family around the county. The Big Weekend plays an important role in helping to raise the profile of tourism as an important sector in the local economy and gain the support of the local community. 


24th January 2020 - You must ensure all your online listing – including ticket offers, your attraction information and images are up to date by this date
20th February 2020 – Public ballot for tickets opens
20th February - 16th March 2020 - Publicity drive from Visit Herts and participating attractions
16th March 2020 – Public ballot closes
17th March 2020 - Winners are informed
17th March 2020 - Returned tickets are added to the website
23rd March 2020 - All returns are finalised
24th March 2019 - Final list of winners are accessible via the CMS
26th March 2020 - Winners are informed
4th and 5th April 2020 - Big Weekend takes place


Key Information

Please help promote the Big Weekend on your website or blog, just include the following information:

Register for tickets at
Two tickets per household will be allocated by ballot to the lucky winners, although some family tickets will be available as well.
The event is organised by Visit Herts
The aim of Big Weekend is to encourage local residents to discover and experience the many wonderful attractions and activities available in their home county – and to spread the word to others.

Twitter / Facebook / Instagram 

Include a link to
Tag @VisitHertsUK
Use #HertsBigWeekend
Sample tweets and further information can be found in the Herts Big Weekend Business Toolkit

Press Releases & Information

If you have any PR queries around Herts Big Weekend, please contact Lana at Visit Herts on

As well as regular press activity, the Herts Big Weekend is also promoted heavily across our social media channels. Follow us on Twitter, Facebook and Instagram to see more.