The Herts Big Weekend is an annual consumer campaign for tourism and hospitality businesses to get involved in.
The Herts Big Weekend 2024 will take place on the 20-21st April, offering Hertfordshire residents the chance to win FREE tickets and days out to attractions across the county. The Big Weekend is all about giving residents in Hertfordshire the chance to discover – or rediscover – the array of fantastic things to see and do on their doorstep, and encouraging them to spread the word about their county. This word of mouth recommendation is priceless, and participants tell us that as a result of taking part in the Big Weekend they are highly likely to return with friends or relatives in the future and to explore more attractions in the area. Tourism businesses also report an increase in secondary spend.
Visit Herts is pleased to invite all attractions and tourism businesses across Hertfordshire to take part in this marketing campaign by offering free entry to attractions or experiences (such as afternoon tea or a guided tour) for this one weekend exclusively.
Key dates and campaign timeline
In addition to regular press activity, the Herts Big Weekend is promoted heavily across our digital marketing channels.
Promote Herts Big Weekend on your channels!
To make the weekend as big a success as always, please help promote the Big Weekend on your visitor-facing channels, including the following information:
Twitter / Facebook / Instagram
Press Releases & Information
The Big Weekend generates a huge amount of media coverage each year with the local press, and we always try to feature as many participating attractions as possible.
For those who don’t like to be interviewed(!), you can send a short quote on behalf of your attraction about why you signed up to Herts Big Weekend and how it benefits the county to firstname.lastname@example.org.
If you have any PR queries around Kent Big Weekend, please contact us at email@example.com